LEARNERS’ MOTIVATION TOWARD E-LEARNING: A CASE OF MBA PROGRAM OF BANGLADESH OPEN UNIVERSITY

Abstract

This study uses expectancy theory to explain student motivation in adopting e-Learning technology in post-graduate programs of Bangladesh Open University. Data gathered from 143 students of MBA programs of School of Business of Bangladesh Open University. Primary as well as secondary data have been used in this study. Primary data has been collected by using questionnaire, Focus Group Discussion (FGD) and observation. Secondary data were collected from books, magazines, websites, and journals etc. Semi-structured questionnaire has been used for interviewing the sampled respondents to get the insights.
The empirical data supports the idea that students are more likely to accept e-learning technology successfully when they believe that it is in their best interests. Further, it was revealed that the majority of the sample population can use e-learning technologies efficiently. It can be concluded from this study that students of MBA program are highly motivated to adopt e-learning at Bangladesh Open University.